On television
From a comment on Gates of Vienna.
A person, especially one not trained to consider what one sees with at least a bit of dispassionate skepticism, can simply absorb ideas passively by watching films or television.
More true than you even realise. When I was doing my undergrad, part of the course on media analysis included information on how the brain reacts to television and film compared to other forms of media. Television and film specifically create a very passive state in the viewer. The combination of the hypnotic effect of a fast strobe light and the generally passive state the viewer must enter to take part in the piece work together to produce an incredibly suggestible state of mind, one where ideas are much more easily absorbed by the viewer than in any other situation. It’s akin to hypnotic suggestion. Film in particular is immensely powerful in this regard, as the scale and overwhelming force of a film in a cinema strip away any natural defences against the ideas being presented to you.
C.S. Lewis would have described this as the difference between contemplation and enjoyment of a particular thing, which he outlined in Medition in a Toolshed, where he compared Contemplation and Enjoyment by refernece to a beam of light shining through a crack in the door. Contemplation is looking at the beam of light from the outside, in the dark of the shed, seeing the motes of dust twinkling in it and being able to see that it’s a beam of light, where it falls, what angle it’s at. Enjoyment is akin to looking along the beam, so that you no longer see the beam of light but are immersed totally in it; along the beam you see sky, clouds, the top of a tree. You no longer contemplatively see the beam of light, you are “enjoying” it.
Looking at a film from outside, reading the plot and examining the ideas contained produces an contemplative effect that isn’t nearly as potent as the “enjoyment” effect caused by actually watching the film. When you contemplate a film you examine it’s characteristics in a different way to when you are enjoying it. This state of enjoyment is where film and television become so powerful and consequently so easily used for manipulation. In the enjoyment of the film you are totally immersed in it to the point where your own self, your id, almost becomes lost and quiescent. “You” nearly cease to exist, your role is so passive and so enjoined. In that state, the message presented to you is absorbed as easily as a sponge soaking up water.
Perhaps with the exception of staged theatre, no other media has this effect. Not even computer games. Anything that requires an active participation consequently requires a contemplation, and contemplation requires personality and individuality. And whilst both contemplation and enjoyment – looking at the beam and along it – are necessary modes of thought one must be aware that each requires the other to be whole. To be totally looking along the beam one must necessarily give up looking at the beam – one must give up more logical and rational assessment to become lost in the experience.
Most people in the industry don’t even realise this. They just instinctively know that television and film are very powerful tools for spreading a message.
If I were to watch this film it’d be on my computer with the lights on, a cup of tea, and perhaps with some music. That would prevent me from losing myself in the spectacle and allow me to rationally examine its message and undertones. I’d be able to enjoy the impressive special effects without losing myself in the message. I certainly wouldn’t watch it in a cinema.
A little different this time. We’ve got a Speyside here called “The Singleton”, a 12 year-old malt from non other than the legendary Dufftown. Simpsons fans will be delighted to know that Duff Whisky does in fact exist after a fashion.


